From invisible to generating leads
in under 72 hours.
Juvenis Medical — Fort Lauderdale, FL • Dr. Paul Goodkin, DC
< 72 hrs
Site built & live
Day 1
First CRM lead
$0
Upfront cost
2×/mo
SEO articles, ongoing
The Situation
He had a site. It just wasn't working.
Dr. Paul Goodkin, DC had already built something real — a functional medicine and hormone optimization practice in Fort Lauderdale treating conditions most primary care doctors don't even screen for. His patients loved him. His digital presence told a different story.
His WordPress site had generic branding that signaled “chiropractor” when his practice had evolved far beyond that — into cutting-edge testosterone optimization, peptide therapy, GLP-1 weight loss, and bioidentical hormone replacement. He thought his SEO was in decent shape. A quick audit revealed the opposite: the wrong Google Business Profile category, irrelevant content getting indexed, and a contact form that looked functional but wasn't delivering leads anywhere. Every patient who tried to reach out was falling through the floor.
He didn't need a patch. He needed a complete rebuild — one that matched where his practice actually was.
What We Built
A complete rebuild. Zero downtime. Zero upfront cost.
Custom site from scratch
Dark, premium brand built specifically for Juvenis Medical — positioning Dr. Paul as the specialist he actually is. Fast, mobile-first, and SEO-ready out of the box. Not a template. Not a theme. Built to convert.
Live CRM integration
Every form submission now lands directly in Zoho CRM and triggers an instant email notification to Dr. Paul's inbox. No middleman. No black hole. Every lead accounted for from the moment it comes in.
SEO blog + content engine
Professionally written, clinically accurate blog articles targeting the exact terms patients search — testosterone, peptides, GLP-1, BHRT. Published, indexed, and building domain authority with every post.
Google Business Profile cleanup
Corrected the GBP category, updated practice photos and description, and began flagging reviews left over from a previous chiropractic chapter. Local search signals rebuilt from the ground up.
After — New Homepage

After — SEO Blog

The Content Engine
Every blog post works three jobs at once.
Google rewards sites that publish fresh, relevant content — and penalizes the ones that go quiet. But the real power isn't just the ranking. Each article we write for Dr. Paul runs a three-part play:
01
Ranks on Google
Patients in Fort Lauderdale searching for low testosterone treatment, peptide therapy, or GLP-1 weight loss find Dr. Paul — not a competitor. Every article is a permanent asset that compounds over time.
02
Becomes 15 social posts
Each article is repurposed into a month of social content across his platforms. One piece of writing, dozens of touchpoints. Zero extra work for Dr. Paul — he just shows up consistently.
03
Builds authority before the first call
Patients read his content, understand his approach, and arrive at consultations already educated and already trusting him. The selling is done before the conversation starts.
Dr. Paul doesn't write a word. He sees patients. We handle everything else — the writing, the publishing, the social repurposing, the SEO. His site is a Ferrari under the hood, and it runs itself.
In His Own Words
“Pete put together a brand-new, aesthetically pleasing, and technically superior site for me in less than 72 hours. We had a conversation about what I was looking for and within hours he was presenting me with rough outlines. He made the desired changes within minutes, and the site was live and generating leads/revenues within a day.”
“I have never worked with any web firm that is this responsive, this fast, this proficient and this professional.”
Dr. Paul Goodkin, DC
Founder & CEO, Juvenis Medical LLC
Ready to see what this looks like for your practice?
Let's build yours next.
Free 20-minute audit. We'll look at your current site, your search presence, and tell you exactly what's holding you back.
Book Your Free Audit